Below, we break down every component, why it matters for artists and managers, and the simple steps you can take to tap into the new exposure funnel.

Quick Overview: What Is Turn Up Aus?

• Dedicated Editorial Hub – a multi‑shelf destination on the Spotify Search page showcasing nothing but Australian music.
• Flagship Playlists – refreshed frequently to spotlight breakout acts, regional genres and First Nations voices.
• Brand‑New Visual Identity – bold artwork from Christopher Doyle & Co. appearing across OOH, social and digital.
• Live Events & Fan Experiences – intimate shows, pop‑ups and listening parties across major cities.
• Industry & Youth Education – workshops with Spotify for Artists, ARIA mentors and Mushroom Creative House.

Why Spotify Is Turning Up the Volume on Aussie Music

Australia remains one of Spotify’s most engaged listener bases, yet local repertoire still fights for ears against the global glut. By ring‑fencing premium real estate for home‑grown sounds, Spotify aims to accelerate discovery, boost royalty flows and help artists build sustainable careers without leaving the country.

How Turn Up Aus Works: Channel by Channel

Eligibility & How to Get Featured

1. Tag Everything Correctly – ensure your distributor supplies accurate AU & NZ market rights, genre and mood tags.
2. Pitch via Spotify for Artists – flag upcoming releases as Australian and craft a story spotlighting local angles.
3. Engage on Social – use the hashtag #TurnUpAus when sharing new drops, live dates or behind‑the‑scenes clips.
4. Network – attend Turn Up Aus workshops and industry mixers to meet Spotify editors and partner curators.

Key Quotes From Spotify Execs

“Turn Up Aus is our most ambitious local music push yet. We want Australian music to be unmissable, to win both at home and abroad.” — Mikaela Lancaster, Head of Spotify AUNZ

Below is everything you need to know, from what’s counted to how to unlock the badge:

What Exactly Is the Monthly Audience Metric?

• Definition: Total unique users worldwide who watched or listened to your content in the last 28 days across YouTube and YouTube  Music.
• Update cadence: Refreshed daily for maximum freshness.
• Visibility: Displayed publicly on your Artist Details page in YouTube Music (web & mobile) and in search results, right beside your subscriber count.

How YouTube Calculates Your Monthly Audience

Every signed‑in viewer is tallied once per 28‑day window, so heavy repeat plays by super‑fans won’t inflate the figure.

Eligibility: Who Sees the Badge, and Who Doesn’t?

Your channel must tick three boxes before the stat appears publicly:

1. Official Artist Channel (OAC) status
2. 100,000+ subscribers
3. 50,000+ Monthly Audience

If you’re below any threshold, fans will continue to see only your sub count. You, however, can still view Monthly Audience privately in YouTube Analytics for Artists:

1. Go to studio.youtube.com → Overview tab.
2. Toggle Total Reach for both OAC and Other channels.
3. Look for “Unique viewers”—that’s the same number.

Why the Metric Matters for Artists & Teams

1. Bigger Than Subscribers

Subscribers signal loyalty, but Monthly Audience captures actual reach, including casual viewers discovering you via Shorts, collabs or algorithmic recommendations.

2. Comparable to Spotify Monthly Listeners

Industry press, playlist editors and brands already benchmark acts using Spotify’s public listener stat. Now you can serve them an even broader reach figure pulled from the world’s largest video platform.

3. Daily Pulse for Campaigns

Because the metric updates every 24 hours, you can gauge the immediate impact of a music‑video drop, Shorts trend, tour vlog or influencer collab without waiting for delayed analytics dashboards.

Common Questions Artists Ask (FAQ)

Does watching my own videos boost the count?
No. YouTube filters out your own channel activity, plus non‑logged‑in traffic.

Will the badge ever replace subscribers entirely?
Tests show both metrics side‑by‑side for now, but YouTube says it’s “exploring new ways” to highlight reach.

Is it the same as “Unique viewers” in Analytics?
Yes – Monthly Audience is simply the front‑of‑house label for that backend stat.

Key features for Artists 👇

Promotional Tools: Artists can initiate campaigns for upcoming releases, drive pre-saves on streaming platforms like Spotify and Apple Music, and launch exclusive merchandise drops to monetise their fan base.

Artist Certification: By obtaining a certified artist account, musicians unlock features that boost discoverability, such as the ‘Artist’ tag displayed under their account name. Eligibility requires having at least four songs uploaded to the platform.

Analytics and Insights: The platform offers detailed analytics, enabling artists to monitor content performance and understand audience demographics, including geographic distribution and engagement patterns.

Music Tab Management: Artists can curate their music tab to showcase their discography and highlight new releases.

Fan Engagement Features: The new ‘Music Tab Fan Spotlight’ allows artists to highlight fan-created videos, fostering community and encouraging user-generated content.

Updates Directly from TikTok: Hear about the latest features, insider tips, success stories, and best practises to help promote your music.

Access Support: Get access to TikTok for Artists support teams for questions about your account, songs or campaigns.

Availability

​Currently, TikTok for Artists is being tested in Australia, New Zealand, Japan, Korea, and Indonesia, with plans for expansion into additional markets.

How to get started

Artists interested in leveraging these features should begin by heading to TikTok for Artists and applying for an Artist Account. Once certified, they can access the ‘Artist Hub’ through TikTok Studio to manage their Music Tab, highlight new releases, and utilise the various tools and analytics provided by the platform.

More information can be found on the TikTok for Artists website and at the TikTok for Artists Help Centre

If you are an artist or run a label that has music on Spotify, you can now use Spotify for Artists to access a number of features —including album-level data across your entire catalogue, custom date ranges, playlist pitching, Canvas upload, and more. Labels will be able to add multiple people to their teams and see a log of actions taken across their team in Spotify for Artists with a new Activity Page. Both artist and label teams will be able to make changes to an artist profile — whether it’s updating a bio or sharing a playlist through Artist Pick.

Spotify For Artists Tools 👇

​If you’ve never used Spotify for Artists, you can check out the label onboarding guide here. Spotify has also shared all the useful things you can do with the tools, with some helpful case studies on this new site.

To sign up to Spotify for Artists and get access to your catalogue, you’ll need a Spotify account and your work email address. If you’re the first person from your organisation to request access, you’ll need the URIs of at least 3 tracks that you’ve previously delivered to Spotify. If your organisation has already been set up with us, your request will go to your S4A Label Team’s Admin.

Head to artists.spotify.com/claim to get started.

For any further assistance, feel free to get in touch with your Precise point of contact. 

The two-day show held at King Charles Park, Nadi, Fiji was a huge success. With an impressive line-up featuring international artists J Boog, Maoli, Josh Tatofi, Justin Wellington, Lomez Brown and more. As well as local talents like Paradise Rootz, Inside Out, Billy T & Ratu. It was a line-up that beautifully showcased the rich musical tapestry of the Pacific. 

The Homecoming festival was not only a great weekend of music; it has also paved the way for larger international shows to be held in Fiji. The success of this event signals a new era for entertainment in the region, promising enhanced experiences for attendees and a significant economic boost for local businesses. The event sold over 10,000 tickets and drew fans from all over the world, such as Australia, New Zealand, Samoa, Vanuatu, and beyond. Making the show a fantastic opportunity to further promote and highlight Fiji’s unique cultural offerings.

“It’s a celebration of our roots, our culture, and the music that connects us all” – George Veikoso.

Precise is proud to have played a role in supporting Fiji and our other partner artists with this exceptional event, from assisting with the line-up to capturing the visuals that celebrated the essence of the weekend.

Check out the Official Aftermovie

Lomez swiftly made his mark with multiple songs in his first year, including the hit “Ain’t What I’m Looking For,” a collaboration with Cessmun that gained significant acclaim. His 2015 track “Sweet Lover” further solidified his place in the music scene, now with an official Platinum X2 status in New Zealand and over 25 million streams. Both of these songs are still playlist essential’s for many to this day.

In 2020 his EP, “The Feels & Groove” was released and clocked over 3 million streams on Spotify in a year. Now with an impressive 480k monthly listeners on Spotify alone, Lomez Brown has undeniably grown himself a dedicated fanbase both locally and globally.

He has has toured NZ, Australia, Tonga, Cook Islands, Samoa, Hawaii & the USA. As well as performed at multiple live performances including One Love NZ, Summer Nesian Melbourne, Raggamuffin, Island Reggae Festival USA & Kuki Fest Cook Islands. His performances are known for his captivating stage presence & all around feel-good vibes.

Lomez has been a finalist at several prestigious awards, including the Pacific Music Awards, NZ Music Awards, and Maori Music Awards from 2019 to 2021. He also won the Cook Island Music Award in 2015 for his contribution to mainstream music in New Zealand.

Follow Lomez Brown

Hnry is a user-friendly platform which gives sole traders access to automated tax payments and filings. Meaning you can spend less time doing paperwork & more time doing what you love, making music. 

What does Hnry do?

• All of your taxes are calculated and paid as you go.

• All your income tax, GST returns, and company returns are filed by Hnry whenever they’re due.

• You have access to unlimited expense claims managed by Hnry’s team of accountants.

• Clients can pay by credit card at no extra cost to you.

• You will have unlimited support from our team of local expert accountants.

How does Hnry work?

Once you have joined Hnry, all of your contracting income is paid into your new Hnry account. From there, whenever you get paid, Hnry will calculate, deduct and pay all your taxes straight away – before passing what’s yours on to you immediately. That money is yours to keep!

They will also file all your returns (income tax, GST, and ACC) whenever they’re due. So you will never have to stress about sorting your taxes again.

Get in touch

As a Precise Artist, you will be entitled to a special discount when signing up. So if you’re interested or want to know more, get in touch with your account manager!

Currently, Hori boasts an impressive four placements in the Official Top 20 NZ Singles, as well frequent appearances on the Hot Singles charts. At the Aotearoa Music Awards that took place in May, Hori Shaw also took out the People’s Choice Award. Humbly accepting his award in true Kiwi fashion – wearing Redband Gumboots. 

Despite not being in the music scene very long, he has swiftly built himself a devoted fanbase nationwide with his powerful sound. A sound that both reggae lovers globally and New Zealander’s can resonate with.

Follow Hori Shaw

Countdown Pages track list, pre-order new merch, watch video Clips you’ve shared, and see a timer count down to the moment your release goes live, all in one place.

Countdown Pages also enable fans to pre-save an upcoming album, ensuring they receive a push notification as soon as it drops. The album is then automatically added to their library, making it easier than ever for listeners to start streaming upon release.

Spotify reports that, on average, nearly 70% of users who pre-save an album stream it in its first week, highlighting the potential impact of Countdown Pages on album performance. This tool is poised to enhance not only the immediate reach of an artist’s new release but also to cultivate a dedicated fan-base.

With Countdown Pages, Spotify is not just providing a promotional tool, but a comprehensive platform that empowers artists to take charge of their releases and engage fans in meaningful ways.

To create a Countdown Page, follow these steps:

• Log in to Spotify For Artists.

• Go to the Music tab then Upcoming.

• Select the release, and click Get started.

• Upload Clips and tag your merch.

• Review and publish.

You can create and edit the Countdown Page via the Upcoming tab in Spotify for Artists up until the release goes live. Once published, fans can start pre-saving your release and watching your Clips via your artist profile, the Now Playing view, notifications, and more.

You will also be able to view Countdown Page stats in Spotify for Artists, including total number of pre-saves, impressions, and the percentage of pre-savers that went on to stream in the first 7 days.

Are you eligible?

• Artists with at least 5,000 active listeners in the 28 last days can create a Countdown Page for their upcoming album.

• Only albums and EPs are eligible for Countdown Pages, not singles.

• Your label or distributor needs to deliver your finished release as per standard procedure via DDEX.

• If your release has multiple main artists, only the 1st-named main artist can create a Countdown Page, and the Countdown Page only appears on that artist’s Spotify profile.

• You can’t create a Countdown Page for a release with split rights.

The Vitals 808 made their debut in the music scene in 2013 with their first EP being released shortly after. This featured their breakout hit “Fake Lover” which found a devoted audience among reggae listeners in Hawai’i and has now accumulated over 2 million streams on Spotify alone .

The EP also included tracks like “Natural Woman” and “Kahalu’u’s Crying,” which received significant airplay on local radio, highlighting the band’s amazing vocals & multitude of talents.

From there, they have continued to produce music including a full length album and a second EP in 2019. They have also now collaborated with other notable artists such as Lion Fiyah, Bo Napoleon, Kapu System and Ka’ikena Scanlan.

This year to celebrate their 10-year anniversary, the band released “Kali Ana Au,” a Hawaiian translation of Bob Marley’s “Waiting In Vain”. An ode we are certain the legend himself would approve of, and one that has gone on to be enjoyed globally.

Despite making their debut over a decade ago now, The Vitals 808 have retained the majority of their original members, including Keahi Piiohia, Cyd Kamakea, Ata Boy Rosa, and Brandon Berinobis. Alongside the band’s steady backline comprising of Guy Heresa, Darin Garcia, and Lapana Ieriko. The newest member of the vocal team, Asaiah (the Maad King) Scott, joined the team during the summer of 2018 after the exit of Nainoa Heffernan who left to concentrate on his beautiful family.

The Vitals 808 are a true demonstration of a band’s unwavering dedication and passion for their music.

Follow The Vitals 808